Sell at the right price, with the discretion you deserve.
Every property requires its own approach. That's why we tailor the marketing strategy to the property, its audience and your goals — using the right tools, international exposure and a curated network of qualified buyers.
How we actually market a property
Every property is unique. That's why we develop a tailored marketing strategy for every sale. Below is a selection of the marketing tools we may use, depending on the property and the sales strategy.
Cinematic property film
A 60–90 second narrative-driven video. Drone, ground, lifestyle. Shot in golden hour. Edited for international distribution.
Twilight & aerial photography
A high-quality photo shoot featuring interior, exterior, twilight and drone photography. The approach is tailored to the property and marketing strategy to ensure the best possible presentation.
3D virtual tour & floor plans
Where it adds value, we provide a 3D virtual tour and professionally measured floor plans. This allows buyers to gain a complete understanding of the property, wherever they are.
Editorial copywriting
Listing copy written by a real writer, not a template. The story of the house — its architect, its setting, what it feels like to live there.
International portal placement
Depending on the property and target audience, we select the most suitable national and international property portals to maximise exposure to the right buyers.
Private buyer network
Many properties are matched before they are listed. Our active register of pre-qualified international buyers sees premium properties first.
Targeted social campaigns
Where relevant, we run targeted social media campaigns. The audience, content and strategy are tailored to the property and the intended buyers.
Discretion as a default
For owners who do not want a public listing, we run discreet campaigns through our network only. Address, photos, and identity controlled.
A reach that goes well beyond the local market
No two properties are the same. That's why we select the platforms that best match each property and its target audience. Below is a selection of the national and international portals we may use.
The selling process, step by step
From our first meeting to the final transfer, we guide every step of the sales process with personal attention and a clear strategy.
Trusted by buyers, sellers and fellow agents.
Personal, sharp, and effective. The right buyer was found through Willem's network.
Buying a home abroad felt easy with Willem by our side. We felt supported from start to finish.
Direct, professional, and reliable. A strong partner to work with.
What sellers ask first
Our standard commission is 5% plus VAT (23%), paid by the seller upon completion. This is in line with the Algarve premium market. For properties above €1,5M, or for off-market discreet listings, terms are discussed individually.
No. We work with both exclusive and non-exclusive listings, but our preference is an exclusive mandate. It provides a clear sales strategy, consistent presentation and greater control throughout the sales process. In practice, this often results in a more efficient sale and a better outcome.
You owe nothing. Our commission is paid only on completion of a successful sale. The marketing investment, photography, video, and listings are at our cost regardless of outcome. If after the mandate period the property has not sold, we sit down and review honestly — usually the issue is pricing, occasionally market conditions, rarely marketing. We will tell you which it is.
Our property valuations are based on historical sales data, current market conditions and local market knowledge. Following the visit, you will receive a written valuation report with a clear explanation of the property’s market value. The valuation is entirely without obligation and remains yours, whether you decide to sell your property or not.
The main tax is capital gains (Mais-Valias) on the difference between purchase and sale price, adjusted for inflation and qualifying expenses. For Portuguese residents, 50% of the gain is taxable at progressive income tax rates. For non-residents, the rate is 28%, though this is being changed by recent rulings. There are exemptions for primary residences reinvested in another EU primary residence. We work with experienced tax advisors who run the numbers before you commit to selling.
Yes. Discreet listings are roughly 38% of our completed transactions. The property is presented through our private buyer network only — no portal listings, no public photos, no addresses. This works particularly well for high-profile owners, properties priced above €3M, or sellers who want to test the market without going public.
Start with a conversation, not a contract.
The first step is always a visit and an honest valuation. After that, you decide. We do not chase, we do not pressure, and we never list a property we don't believe we can sell well.